Emerging Real Time Pricing At The Gap

sprize real time pricing psfk.png

Gap stores in across Vancouver have introduced a new type of loyalty program for their shoppers called Sprize.

To participate, create an account, and shop at participating Gap stores. After 45 days, if the price on your items have changed, they’ll credit the difference to your account. This time-shifts the need for wait for sales and minimizes customer hesitation to spend money, because they are guaranteed savings if it happens.

While it’s an interesting approach to get consumers spending, how often do apparel retail stores have sales? We see this type of program appealing more to grocery and supermarket shoppers.

Advertisements
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: